Kien Lai | CIS 310 | 4/17/02 | California State Polytechnic University, Pomona
Team Systems Mission Statement: Dakin Farms' Team Systems; our goal is the technology foundation in which Dakin Farms will build its' success upon. From the purchasing of computers to integrating ERP Dakin Farms will be able to managed costs and time more efficiently. Team Systems are committed to the technology that will expand Dakin Farm into the technology evolved market world. Understanding the demands of the competitive marketplace, and the ability to adjust and adopt new technology Dakin Farms will be at its best to utilize technology to maintain its dominance. Team Systems knows that the innovation and durability in Dakin Farms' systems is what set us apart from the competition. Our Mission is to learn, accept, adopt, and strengthen Dakin Farm presents in the world. Vini Vidi Vici - I came I saw I conquered; Carpe Diem - Seize the moment.
Objectives and Goals: In the systems department here at Dakin Farms, our goal is to put the technology behind Dakin Farms' success. Everything from buying computers to integrating an ERP to better control costs and time, we in systems commit ourselves to doing everything in our power to help Dakin Farms succeed. At Dakin Farms we understand the demands of the competitive marketplace, and know just what it takes to become and maintain success. Here at Systems we believe that the innovation and durability in Dakin Farms' systems is what will set us apart from the competition. Though we at Systems are relatively new in the field of IT technology, believe that it is that inexperience that allows us to think and work "outside the box," which leads to our extraordinarily innovative ideas. Systems will help Dakin Farms' gain competitive advantages in cost, efficiency, and E-commerce. Yes, technology is a very competitive field in business today and in the future, but here in Systems we are charting the path to IT's future.
- Strengths
- repeat business
- loyal customers
- product variety
- establish a reputation since 1960's, brand recognition
The greatest asset to a company is their customers and Dikin Farms understands this through their commitment to unconditional customer satisfaction and service. It has been this frame of reference that has built upon the company's strength and value added competitive advantage. In light of the company's persistence in ensuring their customers are happy, it has paid off immensely through a loyal customer base and repeat business. Dikin Farms has established a firm reputation since its opening in the 1960's. Over the decades, Dikin Farms has built its brand reconition and increased awareness levels tremendously. Through the formation of this brand lies the company's strength for the reason that customers have come to know and trust the company and the products it provides. Speaking of products, Dikin Farms has offered its customers variety in their selection, all of which are exclusive to Dikin Farms. By offering their customers a choice, the value added benefit has greatly contributed to Dikin Farm's strength.
III. Mail order accounting IIIc. Transition from paper to electronic format- Action Plan:
- Pilot hardware/software implementation for new mail order accounting system (12 months)
- Obtain feedback for evaluation form pilot team and make changes accordingly (6 weeks)
- Fully integrate hardware/software mail order accounting system (3 months)
- Form a project team in assisting employees with adopting new method of processing orders (2 weeks)
- Train employees how to utilize hardware/software (10 weeks)
- Resources:
- Server consolidation services
- Datacenter deployment
- Infrastructure migration readiness assessment
- Hardware/software company wide integration consultation
- Deliverables:
- Improved integration with all levels of the company
- Increase efficiency in processing mail orders
- Decrease costs associated with processing/filing paper work
- Improved customer service
- Improved access to information
- Improved method of tracking inventory
- Budget:
- Project team staff $120,000
- Pilot team staff $75,000
- Mail order accounting hardware $63,000
- Setup, installation, integration of mail order accounting system $4,500
- Feedback evaluation board $2,500
Strategic Imperative I: To obtain a competitive advantage by supporting the flow and processing of information in a fast and efficient environment.
Goal IA: To develop a high-speed and highly secure local area network (LAN).
- Action Plan Goal IA:
- Form an IT committee specialized in network integration and information systems (2 weeks)
- Inspect blueprints of building(s) for room/wiring limitations, and line discrepancies (2 weeks)
- Extensive planning for all hardware and software options for information processing including network operating systems, three-tier architecture, transmission mediums, and budget estimates (6 weeks)
- Create a visual layout of the entire network including terminals, workstations, firewalls, switches, routers, wireless access points, printers, servers, and mainframes[1] ( 3 weeks)
- Develop security policies and logging procedures (6 weeks)
- Delegate authority upon user accounts with custom configurations of permissions (5 weeks)
- Deploy network configuration (8 weeks)
- Monitor integrity of information systems and network architecture (4 weeks)
- Obtain feedback on efficiency, effectiveness, and stability of the local area network (1 week)
- Cooperate with knowledge workers on making optimum changes to the current layout (2 weeks)
- Documentation of user accounts, security settings, passwords, technical support, FAQs, and the layout of the entire network architecture (1 week)
- Resources:
- Consultants to check the security integrity
- LRC - learning resource center for up to date information for knowledge workers
- Surveys and feedback from stakeholders
- Benchmarking statistics
- Computed ROI
- Deliverables:
- 80% Increase accessibility of information
- 50% reduction in information losses
- Increased employee satisfaction by 30%
- Increased knowledge worker training by 20%
- Reduced costs by 30% pertaining to the flow of information
- Budget:
- IT part-timer/full time staff $100.000
- IT Consultant $40.000
- IT hardware $500.000
- Researching $20.000
Goal IB: To facilitate the exchange of information between remote retail sites, warehouses, alliance partners, and offsite consultants on a secure virtual private network
- Action Plan Goal IB:
- Form a project team consisting of information officers, senior network administrators, and data specialists (2 weeks)
- Complete a thorough analysis on organizational objectives pertaining to the flow of information outside the physical boundaries of the organization (8 weeks)
- Compile a list of procedures and requirements for all external nodes that require information sharing (4 weeks)
- Meet with different IT teams from alliance partners to discuss extranet objectives and data exchange (6 weeks)
- Develop security policies and logging procedures (3 weeks)
- Deploy a Virtual Private Dial-up Network (VPDN) for offsite consultants that will utilize telephony devices to share information on the corporate intranet (2 weeks)
- Deploy a Site-to-Site Virtual Private Network (VPN) that is intranet-based for retail sites/warehouses and an extranet-based VPN for alliance partners (2 weeks)
- Monitor integrity, security, and stability of all VPNs (4 weeks)
- Obtain feedback on efficiency, effectiveness, and stability of all virtual private networks (4 weeks)
- Cooperate with knowledge workers and alliance partners on making optimum changes to the current layout (4 weeks)
- Resources:
- Outsourced consultants
- ISP support
- Security specialists
- Feedback and reports from all VPNs
- Deliverables:
- Decreased delay by 30% in information deliverability
- Decreased dependability on telephone transactions by 60%
- Decreased cost of vehicle transportation by 50%
- Decreased response time from alliance partners by 30%
- Budget:
- VPN consultant $40.000
- ISP provider $25.000
- VPN hardware $100.000
Strategic Imperative II: To increase productivity, sales, and name branding by developing an E-Commerce solution that will satisfy the needs to compete globally.
Goal IIA: To develop a multilingual, user-friendly website to promote company value and online sales domestically and internationally.
- Action Plan Goal IIA:
- Form a project team consisting of website developers, marketing, programmers, and IT experts (4 weeks)
- Obtain geographic, demographic, and psychographic statistical information from most regions of the world pertaining usage and consumption of our product line
- Determine our target markets (8 weeks)
- Investigate who our competitors are and their strategies (8 weeks)
- Develop a robust website layout that is easy to integrate new or updated material (4 weeks)
- Ensure that the website will be compatible with components such as CRM, databases, and ERP software (4 weeks)
- Create highly secure, efficient, easy-to-navigate, and attractive webpages pertaining to the region and target market (8 weeks)
- Establish contract with bank or credit services for accepting e-commerce payments of different currencies (3 weeks)
- Establish viral marketing strategies (16 weeks)
- Establish affiliate programs (16 weeks)
- Placement of banner ads with marketing approval (12 weeks)
- Register with thousands of search engines worldwide (12 weeks)
- Program an interpreter for mobile internet devices (4 weeks)
- Create a section on the website for recipes of various dishes from around the world (12 weeks)
- Construct a message board to allow customers from all regions of the world to post ideas, tips, recipes, and cooking strategies (1 week)
- Create a section on the website of positive user testimonials (1 week)
- E-mail newsletters and promotions to customers for repeat business (12 weeks)
- Continually investigate market demand (12 weeks)
- Implement loyalty programs, discounts, and monthly promotions (16 weeks)
- Append website with seasonal interfaces based on target market (holidays) (12 weeks)
- Resources:
- Website designers
- Marketing personnel
- Project managers
- Language translators
- Surveys of reliability
- Industry-wide benchmarks
- Customer relationship management
- Supply chain management
- Recipes from chefs across the world
- Programmers
- Editor for newsletters
- IT staff
- Deliverables:
- Increase in B2C satisfaction by 40% through convenience and availability of online purchases and inquiries
- Increase in customer loyalty by 20% with a easy to use and secure web site
- Dakin Farms Website would result in Increase in sales by as much as 25%
- Because of an e-commerce solution, market share would soar by 30%
- E-commerce will increase the equity of the company by 30%, giving investors a greater rate of return
- With the advantages of an e-commerce developed website, labor would be decreased by as much as 20% due to efficient electronic processes via internet
- Increase in productivity by 20% with efficient data
- Utilizing an e-commerce based system, global presence would be increased by 65% capturing those consumers who have access to the internet
- Increase in web traffic would result in 30% sales reaching out to a global market arena
- Because of a global presence via the internet, brand recognition would increase by 40%
- Budget:
- Staff (web-site designer, marketing personnel, project managers, sales team to promote site, survey personal, customer relation personal, chief for recipes, IT personal) $440,000
- Consultant (translators) $150,000
- Database (e-mail database) $30,000
- Hardware to support the database. $170,000
- Host for site. $5,000
- Software (Dreamweaver©etc©) $5,000
- Research and survey personal $50,000
- Bonuses for committee members $150,000
Goal IIB: To become a member of a high-speed and secure B2B marketplace that facilitates online exchanges and catalog hubs.
- Action Plan Goal IIB:
- Form a project team consisting of website developers, IT experts, and account executives (1 week)
- Devise a list of organizational objectives on maximizing profits in the B2B, E-Commerce sector (1 week)
- Determine our target market (8 weeks)
- Investigate who our competitors are and their strategies (8 weeks)
- Obtain membership (and requirements) to a versatile and robust value added network that is specific to our industry (3 weeks)
- Register for active membership to many traffic-generating online exchanges and catalog hubs (4 weeks)
- Develop a robust website layout that is easy to add new or updated material (5 weeks)
- Ensure that the website will be compatible with components such as CRM, databases, and ERP software ( 6 weeks)
- Establish contract with bank or credit services for accepting e-commerce payments of different currencies ( 3 weeks)
- Continually investigate market demand (12 weeks)
- Obtain feedback from members of the B2B marketplace regarding quality, efficiency, and reliability of our e-commerce solution (2 weeks)
- Resources:
- Website designers
- Project managers
- Translator for multilingual website
- Conduct surveys to determine reliability
- Establish a track record / benchmark system
- Customer relationship personnel
- Accounting personnel
- IT security personnel / Backup systems
- Deliverables:
- Increase in B2B satisfaction by 30% through convenience and availability of online purchases and inquiries
- With Decreases in Labor Force with less manual labor, Dakin Farms can boost efficiency utilizing more knowledge workers by as much as 35%
- Productivity should increase by 50% through better and efficient data in assisting B2B clients.
- Decease in turnover ratio as much as 50%, because employees are satisfied through better compensation.
- Because of Increase in decentralized data, local decision making have more control by up to 60%
- Budget:
- Website designer $60,000
- Customer relationship personnel $40,000
- Project mangers $60,000
- IT personal $100,000
- Accounting personnel $40,000
- Marketing / Sales personnel $100,000
- Research and survey personnel $50,000
- Bonuses for committee members $150,000
Strategic Imperative III: To integrate the processes of Enterprise Resource Planning to obtain a competitive advantage by reducing costs on labor, time, human and technological resources that are directly related to any business process.
Goal IIIA: To integrate an Enterprise Resource Planning software suite that will adopt a single, unified software program that is divided into business process modules with ongoing support for additional plug-ins from in-house or third-party vendors.
- Action Plan Goal IIIA:
- Form a project team consisting of executive and senior members from human resources, finance, accounting, sales, warehousing, logistics, senior programmers, and IT experts (3 weeks)
- Analyze all business processes and formulate a list of weaknesses and constraints that are caused by inefficient or absent IT solutions (4 weeks)
- Submit a Request For Proposal (RFP) to major ERP vendors (4 weeks)
- Receive consultation to aid the development of an enterprise-wide IT solution (2 weeks)
- Configure the ERP framework to fully integrate with the three-tier network architecture ( 5 weeks)
- Devise a single, flexible, and consistent framework for the creation or modification of modules to reduce the amount of personnel needed to maintain and develop the system (4 months)
- Undergo Business Process Reengineering (BPR) to eliminate obsolete legacy systems that are deemed incompatible with the suggested ERP solution (12 months)
- Utilize Enterprise Application Integration (EAI) software to translate ERP data into a format that E-commerce and other business process applications can understand (12 months)
- Deploy new ERP software suite under pilot conversion (12 months)
- Monitor integrity, security, and stability of the entire ERP system (6 weeks)
- Obtain feedback from knowledge workers under the trial ERP system (3 weeks)
- Cooperate with ERP vendor, knowledge workers, and IT specialists to make optimum changes to the ERP system. (2 weeks)
- Discontinue use of current legacy system and move all users to the new ERP software suite (12 months)
- Resource:
- Outsourced consultants.
- Information specialists.
- Benchmark and application statistics.
- Deliverables
- By deploying ERP Dakin Farms will decrease expenses by 30%
- 50% Increase in company-wide efficiency through ERP
- 30% Decrease in company-wide costs by integration
- 40% Decrease in delivery times
- 100% Increase, bullet-proof security
- Decrease in time for information exchange
- Budgets
- Consultants $30.000
- Software $1.0 Million
- Migration programmers $50.000
Goal IIIB: To obtain and utilize accurate data from all business processes organized by a data warehouse.
- Action Plan Goal IIIB:
- Form a project team consisting of information officers, senior network administrators, and data specialists (2 week)
- Discuss how data is shared between all business modules and create a layout of the relationships of databases.(6 weeks)
- Construct a data dictionary (4 weeks)
- Create a data mart for large organizational units, including accounting, finance, inventory, logistics, human resources, and sales (8 weeks)
- Develop a set of Query-and-Reporting Tools to accurately mine data ( 5 weeks)
- Investigate in artificial intelligence tools such as neural networks and fuzzy logic (7 weeks)
- Deploy data warehouse and integrate it into the ERP system (4 weeks)
- Obtain feedback from all knowledge workers (2 weeks)
- Make changes necessary to suit knowledge workers' expectations (6 weeks)
Strategic Imperative IV: To develop an alternative and progressive method for the accounting function of the mail-order process.
Goal IVA: To transition from paper mail-order accounting practices to conventional electronic forms that can be accessed via the intranet.
- Action Plan Goal IVA:
- Form a project team consisting of finance, accounting, sales, data specialists, and IT experts.(3 weeks)
- Devise a prototype of a highly secure and accurate accounting system that can integrate into the ERP system.(4 months)
- Pilot hardware/software implementation for new mail order accounting system. (12 months)
- Obtain feedback for evaluation from pilot team and make changes accordingly. (6 weeks)
- Fully integrate hardware/software mail order accounting system. (3 months)
- Form a project team in assisting employees with adopting new method of processing (4 weeks) orders. (2 weeks)
- Train employees how to utilize hardware/software. (10 weeks)
- Resources:
- Server consolidation services
- Infrastructure migration readiness assessment
- Hardware/software company wide integration consultation
- Deliverables:
- Improved integration with all levels of the company
- Increase efficiency in processing mail orders.
- Decrease costs associated with processing/filing paper work
- Improved customer service
- Improved access to information
- Improved method of tracking inventory
- Budget:
- Project team staff $120,000
- Pilot team staff $75,000
- Mail order accounting hardware $63,000
- Setup, installation, integration of mail order accounting system $4,500
- Feedback evaluation board $2,500
Goal IVB: To utilize a SQL database for the monitoring of inventories and sales to maximize the results of a demand forecast.
- Action Plan Goal IVB:
- Form a project team consisting of data specialists, network administrators, and programmers. (2 weeks)
- Devise an efficient layout for data storage (4 weeks)
- Set critical success factors. (6 weeks)
- Create a prototype or model of system (8 weeks)
- Build knowledge data base (3 weeks)
- Post evaluation of database integration (3 weeks)
- Integrate database into the three-tier architecture (4 weeks)
- Ensure compatibility with ERP system (4 weeks)
- Obtain feedback from data entry personnel (4 weeks)
- Make changes necessary to suit knowledge workers' expectations (6 weeks)
- Resources:
- Outsourced consultants
- Hardware, software, and testing environment
- Knowledge database
- Evaluation team
- Deliverables:
- Increase availability to information for employees and customers.
- Increase sales
- Increase efficiency
- Reduce storage of physical transaction records
- Upgrade system
- Increase customer and employee satisfaction
- Budget:
- Employee salaries $ 10,000
- Technical consultants $ 15,000
- Hardware, software, and testing environment $ 7,000
- Knowledge data base $ 20,000
[1] When the organization grows where data management is increasingly inefficient, a mainframe location will be reserved for immediate deployment.
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